Draper-based 1-800 Contacts, a vision products retailer, has announced the launch of SeekWell, a new company to serve as the umbrella corporation for its brands. Developed internally, SeekWell will serve as parent company for the firm’s flagship brand 1-800 Contacts, as well as Hello Eyes and Luna. The move to a parent brand will allow each company to preserve its unique identity and purpose while allowing for growth in the larger industry of vision care, 1-800 Contacts said.
“Twenty-eight years ago, 1-800 Contacts started on a college campus with the goal to disrupt the vision care industry and today has become the largest seller of contact lenses in the United States,” said SeekWell CEO John Graham. “Over the years, we have expanded outside of contact lenses to include Liingo Eyewear, Hello Eyes and Luna, in addition to offering optical telemedicine services like ExpressExam. All our companies have a new home under SeekWell, a parent company we created that allows us to align under a single entity while providing more flexibility for our next phase of growth.”
The original 1-800 has served over 20 million customers over the past 28 years in the U.S., while Hello Eyes offers similar services in Canada. Luna offers an integrated suite of technologies and services to eyewear retailers, brands and doctors around the world with co-headquarters Tel Aviv, Israel, and Salt Lake City.