roundtable
How Utah’s booming tourism industry and the pending 2034 Olympics are reshaping the great outdoors
Key takeaways from the 2026 Travel, Tourism, Outdoor & Olympics Roundtable, sponsored by Maschoff Brennan
Rebecca Olds
Jun 15Loading…
Hospitality, outdoor recreation, conventions, and the visitor economy.
Key takeaways from the 2026 Travel, Tourism, Outdoor & Olympics Roundtable, sponsored by Maschoff Brennan
County leaders say expanded meeting space and a second ballroom will strengthen Salt Lake City's convention and tourism economy
The Utah Talons will begin their 2026 Athletes Unlimited Softball League title defense on June 9 in Salt Lake City as the expanding professional softball league continues to build momentum. With ticket sales now underway, the reigning AUSL champions are expected to capitalize on Utah’s growing reputation as a destination for women’s professional sports.
A former Provo Canyon gravel quarry is set to become the Vesper Amphitheater, a 20,000-seat year-round entertainment destination backed by Donny and David Osmond. The proposed Utah County venue will combine live music, tourism, outdoor recreation and environmental restoration, transforming a century-old mining site near Mount Timpanogos into a major cultural and economic attraction.
Luxury rail operator Canyon Spirit has begun service to Salt Lake City, expanding its popular Rockies to the Red Rocks route linking Denver, Glenwood Springs, Moab and Utah’s capital. The multi-day scenic train journey showcases world-class landscapes across Colorado and Utah while boosting regional tourism and travel opportunities.
Great Big Game Show expands Utah’s interactive entertainment scene with live-hosted competitions, team challenges and immersive game-show experiences.
