Randall-Reilly, a Tuscaloosa, Alabama-based business-to-business data-driven marketing firm, has acquired Smart Rhino Labs. Smart Rhino, with headquarters in Salt Lake City, offers recruiting services in the trucking industry.
“We couldn’t be more excited to join forces with Randall-Reilly,” said Scott Evanson, CEO of Smart Rhino Labs. “After a great partnership and huge client successes together, we see immense opportunities to serve all our clients even better by combining what we offer with what Randall-Reilly brings to the table. We see teaming up as a ‘2+2=5’ scenario and look forward to the coming years of continued growth and innovation.”
Randall-Reilly provides marketing services, media and events for the trucking, construction, agriculture and additional industrial markets. Scott Evanson; Ben Paynter, chief operating officer; Brett Evanson, chief technology officer; and Jared Beauchamp, chief marketing officer, will remain in their respective roles.
Founded in 2011 and employing 35, Smart Rhino Labs specializes in candidate acquisition, job distribution, mobile recruiting, analytics and high-volume hiring. The company owns and operates a network of 25 job boards.
“Smart Rhino Labs has pioneered the use of technology for lead nurturing in truck driver recruiting, among many other things. We have begun to share a growing recruiting client-base for the past two years, and they have been an ideal partner,” said Brent Reilly, CEO of Randall-Reilly.