American Fork-based Alpine Subscriptions has acquired InstaCandy, a candy and confections subscription box service with operations in the U.S. and Canada. Alpine said it acquired the monthly candy service to expand its foray into the consumer lifestyle arena. Terms of the sale were not disclosed.
“InstaCandy has done a fantastic job in developing a great consumer brand and growing domestic and international memberships quite rapidly,” said Marc Miller, founder and CEO of Alpine Subscriptions, in a release. “Operating and growing quality consumer lifestyle subscription brands for the long term is Alpine’s mission and InstaCandy is an exciting addition to our portfolio.”
“Alpine’s quite sophisticated and uniquely efficient operational network makes them the ideal profile for the continued scale of the service,’ said InstaCandy founder and CEO Ben Behrouzi. “We welcome their plans to expand the brand to even larger pools of consumers over the coming years.”
Alpine also owns subscription brands PaceCrate and The Lacrosse Box. PaceCrate delivers running gear, including Under Armour sportswear, running tape, protein bars, headbands, water bottles, and sports packs to subscribers each month. The Lacrosse Box offers a variety of lacrosse gear and accessories.