Amp Human, a Park City-based human performance company, has merged with performance nutrition marketer Momentous of Jackson Hole, Wyoming. The companies said that the new company will operate under the Momentous brand name.
Amp Human developed and markets PR Lotion, a bicarb-based product that the company said allows athletes to train harder and recover faster. Momentous develops nutrition formulas in conjunction with training experts from professional sports teams, including teams from the NFL, the NBA, the NHL and Major League Baseball.
“This merger marks a pivotal moment in the future of human performance,” said Jeff Byers, Amp Human co-founder and CEO. “Both Amp Human and Momentous have proven an ability to win at the top of sport, with incredible access and traction through best-in-class products. Our vision to build a human performance company that better serves the needs of athletes in a personalized system will be stronger together. We can’t wait to serve our customers’ needs in an unrivaled way.”
“The journey so far with Momentous has been incredible, but the partnership with Amp Human has the potential to create a step-change in our growth. Together we are positioned to build the future of personalized human performance for athletes at all levels,” said Momentous founder and CEO Matt Wan, who will assume the role of chief product officer for the new company. “I am thrilled to be leading product innovation moving forward in the joint company as this is where my true passion lies. It was clear from my first meetings with the Amp team that we had a shared vision for the space and a desire to look at all aspects of human performance, not just sports nutrition, to serve the full needs of consumers with a unique system-based approach.”
Wan said the combined company is already working on 10 new product innovations due to launch in 2021.
Financial terms of the merger were not announced.