Auric Energy of West Valley City has acquired West Jordan-based Solaroo Energy, a competing rooftop solar installation company serving Utah and Colorado. The acquisition reflects opportunities to offer a greater range of products and services to clients at all scale of projects, Auric said in a release announcing the deal.
“Both Auric Energy and Solaroo have a shared passion of changing the way people produce and consume energy,” said Jess Phillips, CEO and co-founder of Auric Energy, which formerly operated as Auric Solar. “Adding the talented, motivated Solaroo team to the Auric Energy family will strengthen our existing residential and commercial markets in Utah and Colorado and bolster our revenue streams. We are already experiencing the synergies created in the short time we’ve been working on this partnership.”
Solaroo brings commercial-scale projects to the Auric commercial team, as well as a residential installation pipeline, Auric said. A broader range of solar panels, energy-efficiency products and electrical services will be available to all customers in Utah, Colorado, Idaho and Oregon. The company said it is also exploring other markets for expansion.
“This is a rare opportunity for two great companies to combine visions, cultures and best practices across a significant amount of solar business.” said Kelly Curtis, CEO and co-founder of Solaroo. “Combining these companies will result in a better product, more savings and an overall better experience for our customers. We’re very pleased with the outlook for the future.”
“One of the key factors in joining forces with Solaroo is that our core values will remain the same. We are focused on customer experience and having our products and people do what we say they are going to do,” Phillips said.