Awakend LLC, a Lehi-based direct-selling health and wellness products company, has named industry veteran Justin Rose as its new president. Rose’s three-decade career in the direct sales industry includes stops at Melaleuca Inc., Nu Skin Enterprises, USANA Health Sciences, Shaklee and Aveda. He was most recently chief sales and marketing officer at LifeVantage.
“We are honored to have someone of Justin’s caliber and tremendous track record of experience join our movement at Awakend,” said Rodney James, founder and CEO of Awakend. “A seasoned and highly talented executive, Justin’s leadership complements both the corporate side and the field in equal measure. His understanding of building a strong foundation that’s able to pivot as needed to encourage large-scale growth is unparalleled.”
“To say that I’m excited to be a part of Awakend would be an understatement,” said Rose. “After meeting the owners and understanding their vision of what being ‘awakend’ truly means and how simple it is to join the community — paired with a business model that supports potential for exponential growth — I quickly saw that this company is incredibly unique and unmatched in the industry. I’m excited to work hand in hand with the amazing field leaders and corporate team as together, we build a billion-dollar brand that awakens people all over the world to the greatness within themselves.”