Last year, when Midvale-based Overstock.com bought the intellectual assets and brand name of failing retailer Bed Bath & Beyond, it abandoned its previous “overstock.com” online discount sales brand in favor of “beyond.com.” Now the 25-year-old company, renamed Beyond Inc., has relaunched its iconic brand and is once again doing business as Overstock.com.
The Overstock platform introduces several enhancements designed to provide and improve both experience and sales conversion, the company said. “With an expanded product selection, the new mandate for Overstock.com is the ‘crazy good deals – up to 30-70% off,’” a company release said.
“Today is a pivotal day for Overstock, as we relaunch this brand by taking it back to its roots with the categories we know drive growth,” said Dave Nielsen, CEO of Overstock. “Chandra (Holt, CEO of Bed Bath & Beyond) and I together with our entire organization spent several weeks preparing to launch Phase One of Overstock with an assortment that complements our Bed Bath business. Over the next several months we will be rolling out additional categories and vendors in addition to the core focus of furniture, patio, rugs and jewelry.”
“The relaunch of Overstock.com comes at a time of significant growth and innovation for the company, as it continues to expand its product offerings, invest in technology and put our customers and vendors as our priority,” said Marcus Lemonis, executive chairman of Beyond Inc. “We believe that the return of legacy categories and the establishment of new ones will assist in the mandate to grow the active customer file and increase market share overall for Beyond.”