Beyond Inc., the Draper-based owner of Overstock, Bed Bath & Beyond and Zulily, has named Dave Nielsen as president. The appointment is part of a restructuring of several leadership roles within the company. The changes, which became effective with the announcement, included elimination of the company’s co-CEO roles, expansion of executive chairman role and elimination of dual chief merchant roles.
Beyond announced that Chandra Holt has left the company and the marketing and merchandising leadership functions have been streamlined across all three brands.
Nielsen will oversee the marketing, merchandising and supply chain functions for Beyond. Adrianne Lee will continue in her role as chief financial and administrative officer and Marcus Lemonis will continue as executive chairman, according to a company release.
“As a company, we are intent on achieving profitability,” said Lemonis. “We believe margin improvement, SG&A reduction, efficiency and alignment are the key factors that will get us there, and we are therefore streamlining and flattening our organization to reflect what we believe will yield greater efficiencies and better results. I’m pleased with the sequential progress we are making and clearly see the path to our goal.”