Halloween in Utah is about to have a big glow-up! Big Jack’s World, the largest known pumpkin display of its kind, promises to be a Halloween tradition for families across the state as it has opened at Outlets at Traverse Mountain in Lehi. It features hundreds of pumpkins, interactive displays and immersive activities and will run through Oct. 31.
The special event includes a 20-foot-tall Halloween monarch named Big Jack and one-of-a-kind, illuminated and custom-curated pumpkin displays.
“Big Jack’s World is not just Halloween decorations; it is an unforgettable interactive experience and a chance for shoppers to immerse themselves in a world of pure and unadulterated wonder,” said Teri Sunderland, general manager at Outlets at Traverse Mountain.
The no-cost “Big Jack’s World” immersive Halloween experience includes:
A grand welcome entry pumpkin arch.
Center of the world display with Big Jack in the Grand Courtyard.
Zoo Hollow with pumpkin-inspired zoo animals.
The Carving House featuring Gourdwin the Master Carver.
The Patch cemetery with headstones featuring cheeky epitaphs.
The Pumpkin Head’s Scarecrow Band.
The Pumpkin Spice River featuring Cinna and Nutmeg, twin witches, brewing up a potion.
Several curated gardens with bees and bugs flying among pumpkin carved flowers, mushrooms and plants, along with a group of mischievous hobbits.
Kids will be able to play “Spot the Hobbit,” a map adventure game throughout the festive display.
The Big Jack’s World inaugural event arrives amid a nationwide surge in Halloween spending and participation. According to the National Retail Federation, Americans are expected to spend more than $12.5 billion on Halloween in 2025 — an all-time high — reflecting the holiday’s growing popularity among families and adults.
In Utah, Halloween has become one of the most celebrated community holidays, with families investing in costumes, decorations, food and drink and local events. Nationally, more than 73 percent of all households say they plan to celebrate Halloween this year, with pumpkin displays ranking as one of the top family activities.
Halloween is the second-biggest U.S. holiday in terms of retail sales, second only to Christmas.
For more information about the Outlets at Traverse Mountain, Big Jack’s World, Halloween festivities or the Big Jack Gives Back charity event, visit https://www.outletsattraversemountain.com/.