Brewer hired to replace Mathis as director of Downtown Alliance

The Salt Lake City Downtown Alliance has hired a marketing, communication, branding, public relations and public policy advocacy professional as its new executive director. Dee Brewer will replace Jason Mathis, who led the alliance since 2008 and left the organization for a similar post in Florida.

“The alliance team’s energy and numerous achievements have been integral to downtown’s remarkable economic and cultural ascension,” said Brewer. “The region’s projected growth and prosperity present enormous opportunities and challenges ahead. I am thrilled for the opportunity to bring my professional experience and personal affection for Salt Lake City to this role.”

Brewer has over 30 years of public and private sector experience. Prior to his hire, he served as the marketing and sponsorship director for City Creek Center. Brewer led efforts to launch and brand the center as a regional and international destination. His previous experience includes marketing and communications roles at the city, county and state level.

“I am thrilled to welcome Dee Brewer to the Downtown Alliance and Salt Lake Chamber team,” said Derek Miller, president and CEO of the Salt Lake Chamber and Downtown Alliance. “Downtown Salt Lake is thriving as the regional center for culture, commerce and entertainment and we are confident Dee will continue to build momentum for our urban renaissance. Downtown’s economic future has never been brighter and the alliance plays a key role in continuing this prosperity. His leadership will benefit our team and our larger community.”

“Dee is a proven leader with great experience and a wealth of knowledge pertaining to downtown,” said Matt Baldwin, Downtown Alliance board chair. “The board feels confident he will continue the alliance’s important work and guide the organization effectively into the future.”

Brewer will assume his new role on Aug. 22.