Canyon View Credit Union partners with Maverik Center for stage naming rights

West Valley City’s Maverik Center hosts a lot of concerts and special events each year, and now it will have a sponsored performance space within that venue. 

Canyon View Credit Union announced naming rights for the arena stage at an event on Jan. 22. Members of the credit union board joined with city officials and Make-A-Wish Utah at the announcement ceremony celebrating the community partnership.

“Our mission has always been rooted in community,” said Jack Buttars, president of Canyon View Credit Union. “This partnership with the Maverik Center is about more than naming a stage; it’s about investing in a place where memories are made, stories are shared, and our community comes together.”

The Maverik Center has a huge schedule of events in the months ahead. Aside from hosting both the Utah Grizzlies and Salt Lake Stars professional sports teams, the Maverik will be the site of the U.S. Synchronized Skating Championships and the Big 12 Gymnastics Championships, both in March; concerts and performances by Ricardo Arjona, Jeff Dunham,Turnpike Troubadours, Warren Zeiders, Bush, Puscifer, Charlie Puth, Josh Groban with Jennifer Hudson, the Avett Brothers, Olivia Dean, Meghan Trainor, Ricardo Montener, Doja Cat and Greg Gutfeld this year, plus other events and conferences yet to be announced.

The center will also be a venue for events during the 2034 Olympic Winter Games, as its visibility will continue to increase in the years leading up to the Games.

“At the Maverik Center, we seek partners who elevate the experience for our guests and align with our values,” said Jeff Davis, general manager for the center. “Partnering with Canyon View Credit Union allows us to combine world-class entertainment with a trusted financial institution that puts people first. We look forward to delivering engaging moments, unique experiences, exclusive benefits and community-focused programs that resonate far beyond event night.”

The credit union will also continue its work with the Make-A-Wish program.