Chartway Credit Union expanding, adds Hispanic-friendly program
In November, Chartway Credit Union announced several initiatives looking to expand its footprint in 2025.
Its recent growth to nearly $3 billion in assets and 250,000 members nationwide, according to its recently released press release, has charged the credit union to “grow and invest in innovative ways to meet the diverse needs of its members.”
In 2025, Chartway will open a new branch in Herriman, further extending its presence in the state, bringing its total to 13 branches in Utah. Additionally, its Cedar City branch will relocate to a newly constructed building with a grand opening scheduled for June 2025. Meanwhile, the Red Cliffs and Sunset branches in Southern Utah were recently renovated in 2024 to enhance the member experience.
Two other branches will open in Virginia in December and January.
These investments are part of the company’s “People First. Always” philosophy.
“At Chartway, our mission is to unlock the potential of every member so they can thrive,” said Brian schools, Chartway’s president and CEO. “With our expanded services and innovative financial solutions, we’re committed to supporting every member’s journey — whether it’s through personal, business or specialized banking products designed to help them succeed.”
In 2024, Chartway invested more than $10 million in its expansion effort.
By year-end, Chartway will install 18 new direct tellers, also known as Interactive Teller Machines. The credit union installed nine in 2023 for a total of 50 across its network. These ITMs allow members to connect via two-way video with a team member to conduct transactions as they would at an ATM. This technology aims to reduce wait times by as much as 50 percent.
“Expanding our branch network and introducing technologies that provide more ease of access like direct tellers underscores our commitment to meeting our members where they are,” explained Rob Keatts, Chartway’s executive vice president and chief strategy officer. “This growth not only enhances member experiences but also equips individuals and businesses with the tools they need to reach their financial goals.”
In 2024, Chartway introduced business banking services for small businesses to better support business owners and entrepreneurs. Cash management, merchant services, online wire transfers, business checking accounts and various lending solutions are part of what the initiative is meant to offer for growing businesses.
Chartway’s Sunset branch in St. George also recently earned the Juntos Avanzamos designation this year. It’s the credit union’s third fully bilingual branch in its Utah market and third with this designation. The other two are located in South Salt Lake and West Valley City. The designation includes a Spanish-language Chartway landing page — Tu Perteneces Aqui (You Belong Here).
Chartway’s press release stated the Hispanic and immigrant communities are historically underbanked and Chartway “is committed to closing the gaps and removing the barriers to financial opportunities for people living in distressed and underserved communities by providing relevant, affordable financial services.”