Hyperquake, a Cincinnati-based marketing agency with offices in Salt Lake City and New York City, has acquired Salt Lake City-based digital marketplace engineering firm MarCore Group. The two firms established a strategic partnership in 2021 that led to the merger.
Hyperquake’s CEO Colin Crotty said that MarCore founder Ari Monkarsh has been named executive director of growth marketing for the combines agencies.
“From the beginning, our investments into MarCore Group were strategically designed to develop growth and performance marketing services for our clientele, with the goal of activating the work of our brand and strategy teams,” said Crotty. “Together with Ari and his ultra-talented team of strategists, subject matter experts and digital execution specialists, we are now meeting the dynamic needs of our clients seeking comprehensive solutions to build, manage, and grow their brands.”
Moving forward, Hyperquake’s services will include fractional-growth consulting; paid, earned and owned media consulting; awareness/launch campaign development; affiliate strategy development; and attribution and ROI modeling, Crotty said.
“Our cutting-edge expertise in digital strategy now seamlessly augments Hyperquake’s industry-leading brand storytelling and business growth services,” said Monkarsh. “With our focus on optimizing for cost of acquiring customers and lifetime value, together, we are here to drive sustainable, long-term growth and help brands truly thrive.”