Provo-based CircusTrix, self-proclaimed to be the largest owner, operator and franchisor of trampoline parks in the world, has acquired Planet 3 Extreme Trampoline Parks of Flint, Michigan. CircusTrix also recently bought Rockin’ Jump and Sky Zone trampoline parks in California.
“This acquisition makes perfect sense for us,” said Case Lawrence, CEO of CircusTrix. “Not only do the Planet 3 parks complement our current locations, but also the company’s brand and park strategy are in perfect sync with our principles. We expect a very smooth integration.”
CircusTrix will acquire 10 open Planet 3 locations in the Midwest and along the East Coast and two locations scheduled to launch in the next 45 days, Lawrence said. Though Planet 3 closely resembles the CircusTrix culture, each park will be looked at critically to ensure it meets the level of attractions, energy and safety standards of the CircusTrix brand, he said. The addition of Planet 3’s parks will bring the total CircusTrix portfolio to 320 parks worldwide, with the majority in the United States.
“CircusTrix is the undisputed leader and innovator in our space,” said Mo Haretuku, president of Planet 3. “Throughout our history, we have modeled our park strategy after CircusTrix, and we are now honored to join their team and be part of their momentum.”
The investment in CircusTrix in December 2016 by an affiliate of Palladium Equity Partners LLC has allowed for the recent rapid growth through acquisition and newly opened parks, according to Lawrence.