CircusTrix Holdings, a Provo-based developer and operator of indoor extreme recreation parks throughout the United States, Europe and Asia, has acquired Rockin’ Jump Holdings LLC. Rockin’ Jump, headquartered in Pleasanton, California, is a franchise operator of family-oriented trampoline parks.
The acquisition of Rockin’ Jump creates one of the largest and fastest-growing indoor extreme recreation and trampoline park recreation companies in the world, with 70 operational parks and many more in the near-term pipeline, according to a releasefrom CircusTrix. Rockin’ Jump’s brand and franchise structure will remain in place. Core Rockin’ Jump leadership will join the CircusTrix team and continue to manage the corporate-wide franchise activity.
CircusTrix’s acquisition of Rockin’ Jump follows the investment in CircusTrix in December 2016 by an affiliate of Palladium Equity Partners LLC, a middle-market private equity firm with approximately $2 billion in assets under management. Palladium’s investment will continue to support the expansion of both CircusTrix and Rockin’ Jump.
“We think that joining forces with CircusTrix creates a unique platform for continued growth and expansion,” said Drew Wilson, CEO of Rockin’ Jump. “We’re excited for the intriguing new opportunities and benefits we believe this partnership will bring to Rockin’ Jump and our franchisees.”
Rockin’ Jump, which was founded in 2011, opened its first park in Dublin, California, and has since grown to 39 franchised and corporate-owned parks in the U.S. and abroad. It focuses on family entertainment and exercise, particularly for kids ages 6-13, and hosts birthday parties, school events and family activities.
“We’ve always admired Rockin’ Jump and consider them one of the best-run franchise operations in our industry,” said Case Lawrence, CEO and founder of CircusTrix. “We believe that pairing Rockin’ Jump’s expertise in franchising and family entertainment with our focus on corporate facility development and the teen/young adult demographic is going to raise the bar in our industry. We hope to continue offering the best and most innovative parks we can and bring additional expertise and resources to help support Rockin’ Jump’s franchisees.”
Lawrence founded CircusTrix in 2011. Its parks focus on extreme recreation attractions including ninja courses, foam pits, slacklines, parkour and super trampolines. CircusTrix owns and operates 31 parks worldwide.