Clearlink, a digital marketing and technology company based in Salt Lake City, has named Mark Larkin as its new CEO. In the same announcement, Clearlink said it has appointed Marc DeBevoise as its board chair.
Clearlink is a subsidiary of Miami-based customer experience technology company Foundever.
The appointments were effective with the announcement.
Together, Larkin and DeBevoise bring more than 40 years of leadership experience in digital media transformation, brand strategy, full-funnel marketing solutions and platform scaling to Clearlink’s multi-property organization. They both previously held senior leadership positions at CBS Interactive, an Internet business with over 200 million monthly users, over 30 million subscribers and over 9 billion monthly video views.
Larkin’s experience is in content, brand transformation and audience development, while DeBevoise has a history of media leadership and technical innovation in streaming technology and direct-to-consumer platforms.
“Consumer behavior is evolving and the way they discover solutions, brands and products is in transition. Brands and consumers, now more than ever, need and are searching for trusted partners who can cut through the noise and deliver them to the right places. We see a tremendous opportunity to take the potent brands and incredible teams at Clearlink to the next level and deliver measurable results for our clients,” said DeBevoise and Larkin in a joint statement.
Clearlink operates multiple digital properties, including HighSpeedInternet.com, Reviews.org, Move.org, The Penny Hoarder and WhistleOut, that help users make informed decisions on major purchases. Additionally, the company assists in the management of the content marketing funnel directly for many providers, including numerous Fortune 500 companies.
“The executive partnership of Marc DeBevoise and Mark Larkin combines deep editorial and brand expertise, comprehensive full funnel marketing capabilities and advanced technology platform knowledge, positioning the company to drive growth, expand its service offerings and deliver stronger outcomes for clients,” said a Foundever spokesperson.
“Mark’s exceptional track record speaks for itself,” said DeBevoise. “During our years working together, I saw firsthand his ability to innovate, build outstanding teams and deliver transformational growth. His unique blend of editorial excellence, operational expertise and strategic vision makes him the ideal leader for Clearlink’s next chapter.”
“I’m thrilled to work with Marc again at such an exciting inflection point for the industry and Clearlink,” said Larkin. “Having spent over two decades building and scaling content brands that serve millions globally, we understand both the challenges and opportunities in today’s content marketing landscape. With Marc’s leadership across media and technology, my experience in the content marketing space, and Clearlink’s solid foundation, we’re well positioned to unlock the company’s full potential.”