ObservePoint, a Provo-based developer of marketing analytics software, has announced that it has named co-founder John Pestana as the company’s new CEO. He succeeds fellow co-founder Rob Seolas in the post. Seolas will remain on ObservePoint’s board of directors.
“I am grateful for everything Rob has done to lead ObservePoint to this place and I’m excited to assume an active leadership role in the company and to continue to make things happen,” said Pestana. “Rob and I were all-in from the beginning, and with the clear strategy and talented team we have put in place, I will drive our team and ObservePoint to the next level — to advance ObservePoint’s vision and create unparalleled value for our customers.”
“I’m so thankful for the incredible time I’ve had as leader of such an amazing and talented group of people and such an innovative technology,” said Seolas. “It has been an incredible run and I could not be more proud of what we have accomplished. John and I have decided that the time is right — riding the high note of everything we’ve accomplished in the last decade — to pass the baton. ObservePoint is uniquely positioned to continue as the leader in data collection validation and I have every confidence that John will guide the company through the next stage.”
Since its founding in 2009, ObservePoint has grown to a team of more than 100 worldwide.
Prior to ObservePoint, Pestana co-founded Omniture, a web analytics software company based in Orem.