Draper-based Convenient Brands Inc., a provider of enterprise software and payment processing services to the auto dealership and auto repair industries, has acquired Web-Est LLC, a collision repair estimating platform for independent body shops. Located in Oldsmar, Florida, Web-Est was co-founded in 2008 by Eric Seidel, whose leadership as CEO of the company will transition to current president Carey Paris.
Web-Est uses an intuitive, browser-based estimating software platform that offers multiple proprietary tools, including ProAdvisor, an AI-guided tool that auto-populates vehicle data for the estimator, and Image Editor, a photo editor that enables the user to notate, highlight, crop and zoom photos of damaged vehicles to provide a clearer estimate.
“We congratulate Eric Seidel, Carey Paris and the Web-Est team on their strong momentum in the marketplace,” said James Clippard, chairman of Convenient Brands and managing director of The Beekman Group, the majority owner of Convenient Brands. “Web-Est’s software automates a critical function for independent body shops and is complementary to other products that Convenient Brands offers, including our shop management software and payment processing tools. We look forward to working with Carey and his team towards offering a more complete software package to independent body shops and continuing to drive market share for Web-Est.”
“Since launching Web-Est, we have strived to provide accurate, high-value, logic-based estimating solutions at an affordable price to independent repair shops,” said Seidel. “With the support of Convenient Brands, we are poised to accelerate our growth trajectory while at the same time offering a larger set of solutions to our customers, enabling them with more automation and efficiency. I look forward to supporting both Carey Paris and Convenient Brands on their new path.”
Convenient Brands is a platform of business technology companies that provide enterprise software and payment processing services, mainly to the auto dealership and auto aftermarket industries but also to customers in the government, property management and other diversified industries. Convenient Brands is comprised of Mainstreet Computers ROME Technologies, ImEX Systems, Web-Est, Intellipay and Dealer Pay.