The Mixed Media Event, the creative industry’s summer wholesale buying event for independent and online retailers, will take place July 16-18 at the Mountain America Expo Center in Sandy. The event will feature one day of hands-on new product workshops and a two-day trade show. The Association for Creative Industries (AFCI), the premier trade association for the global creative arts products industry, is hosting the event in conjunction with Sierra Pacific Crafts (SPC), a member-owned cooperative of family-owned industry retailers.
“Our industry research indicates the creative marketplace in the United States is valued at $36.2 billion and that consumer participation in creative activities is growing,” said Mark Hill, president and CEO of AFCI. “The Mixed Media Event will showcase a broad variety of product categories in this growing industry and enables all retailers, especially independent stores, to learn about and purchase new products leading up to the high-traffic holiday season.”