Crucial Learning, a Provo-based learning company with courses in communication, performance and leadership, has acquired Core Strengths, a Carlsbad, California-based assessment and training company.
Core Strengths developed the Strength Deployment Inventory (SDI), an assessment program that delivers insights into why people behave the way they do and how they relate to others. With the software, people learn how their core motives and values drive their behaviors, both in productive collaboration and in moments of conflict. The self-awareness gained from these insights helps people improve their performance and strengthen relationships, Crucial Learning explained in a press release announcing the acquisition.
Effective immediately, Crucial Learning has acquired Core Strengths’ products, technology, processes and workforce. In coming months, and Core Strengths platform will be integrated into the Crucial Learning product suite which includes the courses Crucial Conversations for mastering dialogue, Crucial Conversations for accountability, Crucial Influence, The Power of Habit and Getting Things Done.
“We have been looking for a world-class assessment tool to help us respond to client interest and demand,” said Andy Shimberg, CEO of Crucial Learning. “We are confident we’ve found the right partner in Core Strengths. The SDI meets our high standards of quality and client experience. Not only does it deliver performance-enhancing personal insight, but it has also helped organizations improve collaboration, teamwork and bottom-line results for the last 50 years. We are thrilled to add the Core Strengths products and team to Crucial Learning. Not only does this acquisition allow us to better serve our clients, but we are better equipped than ever to deliver on our mission to improve the world by teaching people skills to improve themselves.”
Financial details of the acquisition were not disclosed.