Domo, a business intelligence and data analyst company in American Fork, has released its annual “Data Never Sleeps” report. Now in its 12th edition, the report offers a snapshot of how digital habits manifest themselves minute by minute across the world.
The new report shows the world’s Internet population has reached a record high of 5.52 billion people and uncovers signs that AI may be unseating digital juggernauts as it brings in new forms of engagement. From streaming and shopping to the digital workplace, this year’s infographic (see accompanying graphic) captures the immense volume of data generated online every 60 seconds, providing insights into how technology continues to shape our daily lives.
“The phenomenal acceleration of generative AI over the past two years has dominated the digital conversation, and this year’s Data Never Sleeps shows how we’ve reached a new tipping point — AI is primed to dethrone competitive mainstays of the Internet era,” said Josh James, founder and CEO of Domo. “In the year ahead, we’ll be watching how this shift changes our broad range of digital activity, impacts the competitive landscape and accelerates corporate investment in AI-ready data and tech.”
Key highlights from the new Data Never Sleeps report include:
AI Everywhere: AI is becoming a daily assistant for millions. Google searches dropped by 6 percent, from 6.3 million every minute in 2023 to 5.9 million in 2024, which may be a sign that generative AI chat offerings are encroaching on search’s territory. Siri answers more than 1 million questions every minute, while Google’s Gemini draws 8,574 visitors in the same timeframe, reflecting the growing role of AI in simplifying everyday tasks.
Entertainment Ebbs and Flows: Since 2021, the number of Netflix hours streamed is down 19 percent to 362,962 hours, but platforms like TikTok and Snapchat are seeing explosive engagement. TikTok users upload 16,000 videos per minute, while Snaps sent are up 37 percent from 2022. Now, 138.9 million reels play across Facebook and Instagram every minute, highlighting the continued dominance of free digital entertainment.
This Era of Work: Collaboration tools continue to drive how we connect professionally. Microsoft Teams records 229 million meeting minutes, Slack sees 1.04 million messages sent, while Zoom adds 288 downloads every minute.
Spending and Digital Delivery: Online shopping and delivery hit new heights. DoorDash diners placed $126,763 in orders and shoppers spent $43.6 million on purchases in 60 seconds globally during Cyber Week, reflecting the accelerating pace of digital commerce.
Security in Focus: With more data comes more risk. Every minute, 4,080 records are compromised in data breaches, highlighting the importance of cybersecurity and governance, as digital activity intensifies.
“As AI accelerates, businesses need to make their data and technology ready to leverage its advantages with speed and confidence, and our annual report showcases how critical it is for businesses to start flexing its competitive power now,” James added.