Jim Buddy’s Protein Donuts, a maker and marketer of what the company bills as a high-protein, low-calorie line of doughnuts, has moved its headquarters from London, England, to Park City and launched sales in the United States. Mike Fulton, former director of sales at California-based Quest Nutrition, has been hires as Jim Buddy’s chief sale officer and will direct U.S. operations and distribution.
“Moving to the U.S. has given us the opportunity to reformulate our doughtnuts, modernize our packaging and relaunch the brand,” said Tom Neal, founder of Jim Buddy’s. “Recruiting seasoned executives like Mike, has helped us expand rapidly into the U.S. and Canada.”
Company officials said Jim Buddy’s is hoping to carve out a piece of the healthy snack market and sports nutrition market, which globally, Grand View Research pegs at $33 billion and $24 billion, respectively.
Fulton has 25 years’ experience in the health and wellness industry sales space. He has spent the past decade in early-stage sales. “I’ve been in this industry for a long time and I didn’t think I was going to be pleasantly surprised by a product, but Jim Buddy’s’ product, quality and mission got my attention,” he said. “Discovering new products — such as protein doughnuts — that are going to change the industry and helping build the brand and the sales infrastructure at an early company is an exciting opportunity.”
Jim Buddy’s has recently signed distribution agreements with Muscle Foods, DNA Sports Nutrition, NYB Distributers and Sportlife in the U.S. and with Nutrition Excellence in Canada.