Family recreation companies Pogo Pass and GetOutPass announce their merger

Competing family recreation membership programs in Utah County are now one. Pogo Pass of American Fork and Lehi-based GetOutPass have announced a merger.

The merger will result in creating “an even greater experience for venues and members,” according to a joint release from the two companies. “Together, they will expand their network of attractions, drive more foot traffic to partner venues, enter new markets, and enhance the value of their passes – making family fun more accessible than ever.”

Both companies have operated under a business model where member families or individuals pay a single fee and gain access to a variety of entertainment and educational venues throughout the year.

“Pogo Pass and GetOutPass’ unique subscription models reflect their mutual dedication to creating exceptional products. Our purpose is to unite families by creating forever memories. This partnership is an exciting step that will accelerate our ability to do this for families everywhere,” said Kyle Poll, CEO of the newly formed GetOutPass/Pogo Pass company. “Together, we will be able to bring venue partners and members greater value through stronger and more meaningful offerings.”

Combined, the two companies’ services span 33 markets and 2,300 venues across the nation, with over 300,000 active memberships. Since founding, these companies have recorded 5.5 million visits to venue partners.

“GetOutPass/Pogo Pass has long been a valued partner for us,” said Marilyn DeSimone, director of sales at Landry’s, a Texas-based hospitality and restaurant operator that has had a vendor relationship with both partners. “Their diligent attention to every part of the process has enabled us to attract more visitors throughout the year and deliver the best possible experiences. We are confident the expanded partnership will augment this growth and make a lasting difference for our shared customers.”

Poll said that vendors and members will not have any interruption in their relationships and passes, and for the time being, each company will retain its name and brand. Venues will have the opportunity to partner with both companies as a result of the merger.

“This new chapter presents an unparalleled opportunity in the industry. We look forward to supporting venues and helping members create millions more forever memories,” said Poll.

Financial terms of the merger were not disclosed.