Fathom Holdings Inc., a Cary, North Carolina-based technology-driven real estate services platform, has acquired Utah’s iPro Realty Network. Based in Orem, iPro Realty Network is a full-service residential real estate brokerage company.
Fathom Holdings’ platform integrates residential brokerage, mortgage, title, insurance, and SaaS offerings for brokerages and agents through its proprietary cloud-based software, intelliAgent. It operates brands that include Fathom Realty, Dagley Insurance, Encompass Lending, intelliAgent, LiveBy, Real Results and Verus Title.
Terms of the acquisition were not disclosed.
IPro Realty Network employs approximately 435 agents that provide a full range of services for buyers and sellers with operations in St. George, Cedar City, Orem, Salt Lake City, Clearfield and Midway. The company was ranked No. 94 among independent brokerages nationwide, according to the 2021 RealTrends 500. The company generated more than $1.25 billion in residential sales volume in 2021 across more than 2,900 transactions.
“Our agent-centric philosophy aligns very well with Fathom’s servant-leadership culture, putting agents first so they can better serve their communities and clients,” said Bill Telford, founder of iPro Realty Network. “We are beyond thrilled to join the Fathom team and are committed to maximizing value by giving agents all the tools and resources they need to help them be more successful, from a feature-rich technology platform, to unbridled training and support, to a very attractive commission structure. It’s these attributes that make Fathom a sought-after industry leader that not only helps retain agents but enables them to keep more of their hard-earned commissions, and ultimately continue to drive transactions in the Utah market.”
“I could not be prouder to have the iPro Realty family join our Fathom family,” said Josh Harley, Fathom Holdings’ founder and CEO. “Utah boasts one of the country’s fast-growing real estate markets, and we are pleased to be expanding our geographic presence through iPro, a company that values and strives for excellence. We are also proud to serve alongside iPro’s leadership team, who shares our commitment to servant leadership as we build critical mass in existing local markets and expand into new markets across Utah.”
“Our new Utah agents will have full access to Fathom’s proprietary cloud-based software, intelliAgent, along with our powerful LiveBy platform, and will also benefit from having additional Fathom services to offer their clients, including mortgage, title and insurance services, as we continue to help all our agents grow their businesses,” said Samantha Giuggio, chief operating officer for Fathom Realty.