Orem-based Fishbowl Inventory, a portfolio company of Diversis Capital, has acquired Red Salt, its distribution partner in Australia, New Zealand and Singapore that does business as Fishbowl Australia. Fishbowl is a provider of inventory management software for small businesses.
“Red Salt, led by its founder Simon Jupe, has been an integral partner for us, having served as our exclusive distributor in the Asia-Pacific region since 2011,” said Peter Osberg, CEO of Fishbowl. “We couldn’t be happier to have Red Salt join the Fishbowl family. The addition of Red Salt will allow us to more closely coordinate our efforts to better serve customers in that region and expand our market-leading position.”
“Fishbowl has been a great partner for us and its continual product innovation has further allowed us to grow as an organization,” said Jupe. “This integration is a natural fit, and our employees are excited to officially join the Fishbowl team.”
“This highly complementary acquisition will further accelerate Fishbowl’s growth,” said Ron Nayot, Diversis Capital co-founder and managing partner. “A key tenant of our investment in Fishbowl is the opportunity to expand its product offering and broaden its reach internationally. This merger is a strategic first step in achieving our collective vision for Fishbowl in the coming years.”
Founded in 2001, Fishbowl markets desktop and online manufacturing and warehouse management solutions for small businesses, as well as a popular solution for enterprises looking to track assets. The company employs about 200 people in its Utah operations.