Five Star Franchising, a platform of home service brands based in Springville, has acquired Card My Yard, a yard sign greeting franchise company headquartered in Austin, Texas. With over 500 franchise locations, Card My Yard was named a top franchise brand for innovation, veterans, culture and women by Franchise Business Review magazine in 2023.
“This acquisition is a major step in our journey at Five Star Franchising,” said Scott Abbott, CEO and co-founder of the company. “We’re committed to building a comprehensive portfolio of home service brands. Card My Yard is the leader in the fast-growing yard greeting vertical. They’re adding value to our platform and opening unique new opportunities for growth.”
Card My Yard was founded in 2014 when two mothers, Amy Arnold and Jessica Stanley, decided to create a family-owned, family-friendly business. Together with their husbands, Josh Arnold and James Stanley, the pair built Card My Yard with purpose-built proprietary technology. Card My Yard franchises are more than 80 percent female-owned.
“We’re thrilled to be joining Five Star Franchising and be part of the tremendous growth and evolution of this exciting platform,” said Josh Arnold, co-founder and brand president of Card My Yard. “Small-business ownership has been at the heart of our business since its inception. We were able to follow our dreams and provide a good living for our families and offer that same opportunity to hundreds of others. Five Star’s expertise in franchising will help us accelerate new development and drive growth at each of our 500-plus franchise locations.”
With the acquisition, Five Star Franchising now has more than 1,400 home service franchise locations throughout North America.