Five Star Franchising announces launch of Five Star Flooring
Springville-based Five Star Franchising, a platform of home service franchise brands, has launched a new asset-light franchise brand in the flooring category.
Five Star Flooring is a logistics-driven brand that will be positioned to make flooring choices easier for homeowners, the company said.
“Homeowners want turnkey improvement solutions and floor remodeling is no different,” said Scott Abbott, CEO and co-founder of Five Star Franchising. “They are overwhelmed by massive showrooms, unclear pricing, unreliable service and a disconnected experience. From start to finish, Five Star Flooring provides a simplified process. And for driven business leaders, it’s a low overhead, high-margin home service franchise opportunity, backed by the power of our platform.”
Abbott said the flooring industry is dominated by impersonal big-box stores and resource-limited contractors.
“Five Star Flooring removes the stress and friction for homeowners, by delivering a premium, curated in-home gallery experience,” Abbott said in a release. “Its ‘We Handle Everything’ promise provides turnkey end-to-end service, including furniture moving, demolition, subfloor preparation, installation and full restoration.”
Five Star Flooring customers receive transparent pricing upfront, zero-down financing, and a lifetime guarantee on materials and labor on both interior and exterior flooring installations. For prospective franchise owners, Five Star Flooring offers an inventory-light sales and service business model. Owners function as executive orchestrators of revenue operations, rather than managing a labor-intensive payroll or doing installation themselves, according to Abbott.
Five Star Flooring is led by Brand President Dean Hartley, a multi-unit operator who previously partnered with Five Star Franchising to scale sister brand Five Star Bath Solutions from a regional player to a category leader approaching 400 locations nationwide.
In addition to its bath and flooring franchises, Five Star Franchising’s home service portfolio includes brands Gotcha Covered, Bio-One, Mosquito Shield, 1-800-Packouts and Card My Yard.