From Passion to Prosperity: The 2025 Utah Women-Owned Small Business of the Year

Twelve years ago, Amanda Danielle Carmickle took a leap of faith, opening Ooh La La & Friends Salon in Vernal, Utah. Inspired by her mother, a fellow entrepreneur, Amanda envisioned a cozy, welcoming space that blended beauty services with a home décor boutique. However, within a year, she realized her true passion lay in salon services, leading her to pivot and focus solely on the beauty industry — a decision that set the foundation for long-term success.

Amanda’s dedication to high-quality service and innovation has helped her salon thrive. Over the years, she has expanded her offerings, specializing in premium hair extensions and skincare treatments. The U.S. Small Business Administration (SBA) has played a vital role in Amanda’s journey. In the early stages, she turned to the SBA’s core resource partner, the Vernal Small Business Development Center (SBDC), for business counseling. Later, she obtained an SBA 504 loan, which enabled her to purchase and renovate her building. An additional SBA loan supported further expansion, helping her introduce new products and services. During the COVID-19 pandemic, PPP funding also provided essential support, allowing her to sustain operations and retain her team.

Beyond her own success, Amanda is committed to empowering others. She mentors and rents space to independent stylists, helping them grow their businesses within her salon. Her collaborative approach has created a supportive environment for other beauty professionals, reinforcing the idea that success is best shared.

Amanda’s dedication extends beyond business. She actively gives back to her community by donating gift baskets to local charities, supporting high school sports teams, and sponsoring events like Hotel Haunt and Trees for Charity.

Now recognized as the 2025 Utah Women-Owned Small Business of the Year, Amanda’s story is a testament to passion, resilience, and the power of SBA support. Through hard work and adaptability, Ooh La La & Friends Salon has become a pillar of Vernal’s beauty industry, proving that with vision and determination, success is always within reach.