From small-town roots to big-time success: the 2025 Utah Rural Business

Tanner Thompson began studying entrepreneurship at BYU, which was a stepping stone towards his dream of owning a business while being able to live in his small, rural hometown. In 2014, he made that dream happen by purchasing Shirt Stop, a 30-year-old screen-printing business on Main Street, even if it meant a 240-mile round-trip commute from Provo every day.

Realizing his future was in Richfield, Tanner left school, moved home, and put his full energy into modernizing and expanding Shirt Stop. He upgraded online systems, focused on high-quality apparel, and secured major contracts with clients like Podium and the Utah High School Activities Association. His vision transformed a small-town print shop into a business with a national reach, all while maintaining deep community ties.

With growth came challenges, and the U.S. Small Business Administration (SBA) played a key role in helping Shirt Stop scale. Tanner obtained multiple SBA loans that allowed him to purchase his building, ensuring the business remained in Richfield, as well as support other expansion efforts. Tanner maintained positive relationships with the SBA and his lenders which he used to obtain PPP funding when COVID-19 disrupted his small business. This support ensured he could sustain operations and retain his employees.

Today, Shirt Stop has grown far beyond its original storefront. The company now employs 70 people and has launched three sister businesses: Wildcat Fulfillment, Petal Lane and Swear Studios, all based in Richfield. By 2024, these businesses were generating millions in sales, proving that a rural business can thrive and expand beyond their city borders.

Tanner’s commitment to Richfield remains at the heart of his success. He actively supports local schools and charities, and he serves on the Richfield City Council, Sevier County Travel Council and Sevier County Economic Development Council. His leadership has helped strengthen the local economy, creating jobs and opportunities in a town of fewer than 10,000 residents.

Now honored as the 2025 Utah Rural Business of the Year, Tanner’s journey is proof that entrepreneurs don’t have to leave their hometowns to succeed. With vision, perseverance and SBA support, Shirt Stop is a shining example of rural entrepreneurship at its best.