Global Diamonds of Salt Lake City has been acquired by Diamonds Direct, a diamond retailer based in Charlotte, North Carolina. Diamonds Direct plans to retain the Salt Lake City-based staff and will increase the outlet’s selection of diamonds and other jewelry.
Global Diamonds is a relative newcomer to Salt Lake City, having opened late in 2016. Diamonds Direct was founded in 2010 with product sourced directly from the mines and diamon cutters.
“We see great potential in Salt Lake City and we are excited to introduce the Diamonds Direct concept to this market,” said Itay Berger, president of Diamonds Direct. “We know this is a market of smart and discerning consumers who are seeking a good value without sacrificing quality and exceptional customer service.”
Beginning last month, Diamonds Direct will operate under the name Global Diamonds in Salt Lake City.