Mountain West Brands LLC, a Salt Lake City hospitality portfolio company, has announced the appointment of Neil Harfert as its new CEO. Harfert has held leadership roles at fast-growth, national brands like MOD Pizza, Qdoba Mexican Eats and Rock Bottom Restaurants. Most recently, he was president of R&R Barbeque.
Mountain West Brands oversees three restaurant groups in Utah and Idaho: Market Street Grill, Chuck-A-Rama and Grub Steak.
The company said Harfert will focus on strategic growth initiatives, operational excellence and fostering a culture of collaboration and innovation in his new role.
“We are thrilled to welcome Neil as the new CEO of Mountain West Brands,” said Aron Betru, board member of Mountain West Brands. “His strategic insight and dedication to excellence align perfectly with our mission. We are confident that under Neil’s leadership, our legacy brands will continue to thrive and evolve. Harfert’s appointment marks a significant step forward in ensuring these traditions are preserved while embracing innovative approaches to meet the changing needs of today’s diners.”
“I am honored to join Mountain West Brands and to lead these iconic restaurant groups,” said Harfert. “I look forward to working with the talented teams at Market Street Grill, Grub Steak and Chuck-A-Rama to build on their rich histories and deliver memorable dining experiences for our guests.”