There’s a huge concern in Hollywood these days, and really, across the entire entertainment world. It’s due to the rapid development of artificial intelligence, and how it’s being used as substitute performances or appearances.
Now, a large group of entertainment professionals, from actors and singers to producers and directors, are taking action. The Creators Coalition of Artificial Intelligence (CCAI) has been formed to address the issue and “safeguard humanity in the creating process,” according to Jim Geduldick, governor of the Television Academy.
“Our goal is to establish better guardrails and systems,” he said, adding that the group has already collected more than 500 signatories on its website. Founding members include Geduldick along with Daniel Kwan, Johnathan Wang, David Goyer, Natasha Lyonne, Joseph Gordon-Levitt, Paul Trillo, Lynn Renee Maxcy, Janet Yang, Nathalia Ramos, Alex Gardels, Randima Fernando, Dawn Nakagawa, Jac Schaffer, Sian Heder, Tim Friedlander, Ted Temper and Nick Goddard.
“Recently, the tech industry has announced a rapid series of agreements that have deeply alarmed the creative community,” Geduldick said. “With generative AI evolving so quickly, creators need to come together, get on the same page, and leverage our collective power.
“We recognize both the immense business potential of this technology and its capacity to unlock genuine creative progress. But, without robust guardrails and shared standards, this rapid, uncoordinated deployment threatens to devalue creative labor, erode our trust in what we see and hear, and undermine human creativity itself.”
He calls CCAI “an agnostic convening organization” that provides a centralized hub for discussions on how AI is, or could be, impacting the industry. He emphasizes that the group is not “a full rejection of AI. The technology is here. This is a commitment to responsible, human-centered innovation. We believe humanity is creative enough to design a system that allows for the tech and creative industries to coordinate, collaborate and flourish, but that will not happen by default. We must come together to redirect the current path and build a better system.”
A list of the group’s goals, along with the names of the signatories, can be found on the website at creatorscoalitionai.com. Future programs and projects will be announced.