Impartner, a Salt Lake City-based partner relationship management software provider, has acquired referral partner management software company Amplifinity of Ann Arbor, Michigan.
“The shift in today’s partner landscape is tectonic,” said Impartner CEO Joe Wang. “With factors such as changing business models due to SaaS companies and the shift to business unit buyers from IT, an increasingly omni-channel environment has emerged to serve the customer no matter how they reach out. The time is now to make sure we’re rounding out our technology with solutions like Amplifinity to help our customers bring the same process and structure we’ve brought to managing traditional partner models to managing and rewarding new types of partners in this changing channel landscape.”
“This acquisition underscores that emerging partner groups have moved into the main-stream mix for corporations everywhere and need to be managed as such,” said Amplifinity CEO Bill Weissman. “Traditional and nontraditional partners are the new normal for corporations everywhere, and by bringing our technology together with Impartner’s, customers now have a complete tool set to maximize their business relationship with every type of partner and accelerate revenue for everyone.”
The acquisition includes Amplifinity’s referral marketing software and Amplifinity’s team will remain in the company’s Ann Arbor offices.