South Jordan-based channel partner relationship management software developer Impartner has acquired Tremelo Software, a privately owned enterprise-class software company that sells brand-engagement programs and is based in the U.K.
Impartner was founded in 1997 and has about 120 employees.
Tremelo will bring a pair key technology solutions to the Impartner product portfolio, the company said. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters and SocialOnDemand allows customers to syndicate social content.
“For vendors to have more powerful relationships with their partners, they must both be able to communicate with them precisely and easily, but also make it easy for partners to amplify their brand messages,” said Impartner CEO Joe Wang. “This acquisition is part of Impartner’s ongoing commitment to help our customers streamline communications with their partners and turbocharge their indirect sales by providing the most complete set of channel management solutions available in the market.”
Olivier Choron, founder and CEO of Tremelo, said that the firm had been operating in the U.K. for a decade, first under the name Purechannelapps, and had worked with many of the large vendors and distributors. He said that the partnership would give his company a chance to work with a firm that had been working hard to shake up the channel management software industry.
“This acquisition is a powerful accelerant that will only help amplify that transition and extend our reach globally,” Choron said.
Wang added that the acquisition also adds a deep base of talent to Impartner on both the sales and engineering fronts, and further expands the company’s presence in Europe, which has already seen dramatic growth since expanding to that region in 2015.