Escapod, a Coalville-based manufacturer of off-road teardrop camping trailers, has introduced its new TOPO2 trailer, designed to be the company’s flagship model. Escapod said the new product was designed with the goal of creating the ultimate compact, easy-to-use camping trailer, combining aesthetics, performance and durability.
The TOPO2’s single-piece composite fiberglass body features a recycled plastic core, built without seams that could lead to mold or rot. The trailer’s hot-dip galvanized steel frame and proprietary Freeride Suspension System — a patented shock-in-spring independent trailing-arm system — ensure durability and performance on any terrain, the company said.
“Our untraditional approach to design and engineering has redefined how things are done in the RV industry, which has long been dominated by outdated manufacturing practices,” said Escapod founder Chris Hudak. “The TOPO2’s performance engineering and design-forward ethos have not only pushed the boundaries of innovation but also earned the respect of the global design community. These accolades affirm Escapod’s role as a leader in the outdoor and RV spaces. We are committed to delivering products that inspire and elevate every adventure.”
The TOPO2 is designed with a polyurea-based paint finish, applied with a base coat and textured drop coat in a variety of contemporary colors. Inside, the TOPO2 offers a Baltic birch finish, a queen-sized memory foam mattress and ample storage. The fully equipped galley includes a full-size sink, Eno brand gas stove and customizable modular shelving. The trailer is backed by five-year warranty.
Lehi-based Owlet, a producer of smart infant monitoring products has launched Owlet360, a new subscription service available to Owlet customers. This service leverages the company’s infant health and sleep data to provide caregivers a place to turn to for answers about their babies’ development and health, giving them actionable information while leaving Owlet’s core safety features, including live vitals monitoring and real-time alerts, free of charge. Owlet360 helps parents answer questions like, “Is this normal for my baby?” or “When should I take my baby to the doctor?” “We believe the launch of Owlet360 marks a transformative moment not just for Owlet, but for the entire industry. With over a decade of experience, we’ve built a deep understanding of what parents truly need — a seamless way to track their baby’s health and development,” said Kurt Workman, Owlet CEO and co-founder.
BRANDefenders, a business accelerator specializing in digital marketing and reputation management based in Lehi, has launched its AI-Defined Service. The new service provides businesses with the tools to train AI systems to understand and represent their brands accurately and effectively. BRANDefenders said AI-Defined Service furthers the agency’s “5-D” model for digital marketing: deploy, drive, defend, defuse and direct, to build a client’s brand. “AI is reshaping how brands are perceived, and businesses need to take control of that narrative. With AI-Defined, we empower companies to strategically influence AI systems, ensuring their story is told the way they want it to be, in real time, with accuracy and impact,” said Devin W. Johnson, CEO of BRANDefenders. The company markets AI-Defined as giving businesses the ability to shape their digital presence in an entirely new way, setting them up for long-term success.
American Fork-based Springbrook Software, a developer of enterprise-level resource planning solutions for local governments, has announced the release of an advanced AI-driven invoice processing platform. The new technology is part of Springbrook’s fully integrated, cloud-based Cirrus financial platform and helps municipalities overcome a major source of manual inefficiencies. The platform enables Springbrook users to upload invoices, which are automatically read and processed by the AI document reader. The system extracts critical information — such as vendor details, dollar amounts, invoice numbers and dates — and creates comprehensive invoice records in Cirrus. “Springbrook’s goal is to eliminate the burden of manual processing by developing innovative, secure and easy-to-use tools,” said Robert Bonavito, CEO of Springbrook Software. “We are thrilled to offer a solution that significantly reduces administrative workload, enabling our customers to focus on delivering critical services to their communities.”
Zartico, a Salt Lake City marketing technology company, has introduced its Digital Campaign Optimization (DCO) attribution product. Built and guided through a six-month pilot program with agencies that specialize in travel and place-based marketing, DCO’s suite includes client-direct outputs and an agency-connect feed for advanced data modeling. Metrics are focused on performance and the ability to optimize ad campaigns for maximum impact and return-on-ad spending (ROAS). Zartico said the results answer questions like, “Am I serving ads to the right audiences, at the right frequencies?” “Data quality is the single most important component to attribution accuracy. DCO and our integrated products serve our customers and their agencies with the best tools available to generate the largest ROAS from their digital advertising and impact from their marketing efforts, targeted at the highest-value customers,” said Nicole Brownell, chief operating officer of Zartico.
Attestiv Inc., a cybersecurity firm based in Lehi, has launched a new video deepfake detection platform that allows enterprises and individuals to analyze videos or social links to videos for deepfake content. Attestiv’s technology takes any digital media (including photos, videos, documents, sensor data, telemetry data, etc.) that is captured by Attestiv apps and application programming interfaces or imported from any external source to identify if it has been altered or tampered with. It allows anyone to analyze videos or social links to videos for deepfake content. “We’ve become used to believing what we see, particularly when it comes to videos and media,” said Attestiv founder and CEO Nicos Vekiarides, “Businesses and individuals risk negative consequences when failing to recognize a deepfake video or videos that have been otherwise altered. Attestiv’s deepfake detection platform can help level the playing field.”
College and career readiness education platform YouScience of American Fork has released a new book titled Preparing Tomorrow’s Workforce. This guide provides a roadmap for equipping youth with the career navigation skills needed to thrive in an evolving workforce. The book is authored by Hans Meeder, an author, speaker, consultant and senior fellow for education and workforce innovation for YouScience. Meeder is the former deputy assistant secretary for career, technical and adult education in the U.S. Department of Education. “Today’s students are entering a workforce unlike any generation before them. Preparing Tomorrow’s Workforce provides insights to help schools and communities empower youth to navigate this shifting landscape and achieve their full potential,” said Edson Barton, CEO and co-founder of YouScience. “It aligns perfectly with our mission to help individuals discover their unique aptitudes and connect them with meaningful, in-demand careers.”