My Heritage, A Lehi-based platform for family history and DNA testing, has released Ancient Origins, a new product that complements the company’s DNA ethnicity reports. Ancient Origins takes DNA tracing back further in time, thanks to the latest developments in archaeogenetics, allowing MyHeritage DNA customers to trace their origins up to 10,000 years into the past and discover the ancient populations from which they descend, such as Imperial Romans, Norse Vikings, Phoenicians and ancient Egyptians.
The Ancient Origins product is the result of a partnership between MyHeritage and Illustrative DNA, a startup company that specializes in ancient ethnicity analysis. Ancient Origins complements MyHeritage DNA’s Ethnicity Estimate, which provides a percentage breakdown of an individual’s modern ethnic origins going back a few hundred years. Ancient Origins compares an individual’s DNA to ancient DNA samples and populations from the Neolithic Period through the late Middle Ages, providing further analysis one’s ethnic makeup.
“DNA testing is a rapidly evolving source of fascination for millions of people worldwide,” said Gilad Japhet, founder and CEO of MyHeritage. “Ancient Origins is a must-have for anyone who is intellectually curious about their deep historical roots. Ancient Origins forms an important part of one’s wider family story and is a welcome addition to MyHeritage.”
Ancient Origins reports include a percentage breakdown of the ancient populations from which customers descend in different historical eras, a breakdown of how much of their DNA traces back to populations of hunter-gatherers and early farmers. Principal component analysis maps let customers visualizing their genetic proximity to ancient populations.
Attestiv, a cloud-scale fraud protection platform for videos, photos and documents, based in Lehi, has upgraded its video deepfake detection platform with a new Context Analysis module, allowing customers to identify deepfake video threats before they lead to losses. The new feature examines a video file’s context, including metadata, descriptions and transcript, to detect signs of modifications that indicate deepfakes or malicious content. “As the deepfake threat landscape expands, we continue to level the playing field with new capabilities to defend against deepfakes,” said Nicos Vekiarides, CEO of Attestiv. “Our new Context Analysis adds generative AI technology to better uncover deepfakes. We believe everyone should have access to tools to protect themselves from deepfakes, so we offer Attestiv Video with Context Analysis.” The tool is available at no cost for consumers and businesses for scanning up to five videos per month.
Cricut Inc. a creative technology company that manufactures craft cutting machines and software, has introduced two lower-cost hobby cutting machines, Cricut Explore 4 and Cricut Maker 4. The machines offer an “elevated out-of-box experience” with more available materials, speeds up to two times faster and an improved user experience with the company’s Design Space software. "Cricut Explore 4 and Cricut Maker 4 are designed to give our creative community more of what they’ve been asking for,” said Ashish Arora, CEO of Cricut. “We are launching these new models at a lower price point and we’ve added even greater value to each machine by including tools and materials to help creatives get started right out of the box. Our new machines coupled with improvements in our Design Space platform will empower everyone to make projects easily for their loved ones.”
EasyPost, a shipping technology company in Lehi, has launched Luma, a multi-carrier AI shipping platform trained by billions of completed shipments. Added to EasyPost’s existing application programming interface, Luma offers performance insights, predictive simulations to test carrier combinations and automated rate selection to produce the best possible shipping results, producing operational efficiency, delivery accuracy, cost savings and streamlined shipping strategies. “Luma revolutionizes the shipping process by providing companies with up to 97 percent on-time delivery estimates and increasing delivery accuracy by 39 percent,” said Ching Pei, vice president of product at EasyPost. “With AI-driven insights, businesses can optimize shipping strategies and save millions every month.” Luma includes Luma Insights for package tracking from first to last mile, Luma Advisor for shipping simulations that recommend the best options and Luma Select for executing shipping strategies that best fir the customer’s needs.
Inside Real Estate, a Murray-based real estate software company has introduced its Vitals Dashboard, an application that centralizes an agency’s performance data into a streamlined, user-friendly format, delivering daily stats, trends and detailed comparisons. The product allows users to quickly gauge key metrics, track progress and make informed decisions from one interface. “Agents and brokers often struggle not just with juggling multiple tools, but with knowing exactly what actions will drive the most engagement with their leads and prospects,” said Julia Laurin, chief product officer at Inside Real Estate. “Vitals eliminates the guesswork by surfacing the highest-priority leads and identifying gaps, such as contacts not on campaigns or not receiving market reports, which drive the most engagement. It then provides clear, actionable steps to fix these gaps in just a click, making it easier than ever to stay proactive and maximize opportunities.”
Lehi-based Alta AI, a provider of voice AI solutions, has launched its dental practice platform, designed to enhance the efficiency and quality of care in the dentist’s office. This new technology aims to empower dental hygienists by making their work more enjoyable and more efficient. “At Alta, we recognize the critical role hygienists play in patient care,” said Rob Bay, chairman of the board at Alta AI and founder of Dental Intel. “Our new state-of-the-art voice AI technology is designed to streamline their workflows, allowing them to focus more on what they do best: providing exceptional care to their patients.” The Alta platform offers a range of features that simplify and improve documentation within dental practices. By integrating voice recognition technology, hygienists can quickly do perio charting, seamlessly record notes and easily access patient information — all hands-free — significantly reducing administrative burdens.
Xevant, a health care solutions provider specializing in tools and insights that enable employers to achieve better health outcomes among their employees, has released a new e-book titled Navigating Obesity Care and GLP-1 Coverage: A Guide for Employers. The book offers actionable guidance on crafting effective, sustainable corporate weight management programs that drive meaningful results for both employees and employers. “Obesity isn’t just a personal health issue — it’s a corporate challenge impacting health care costs, productivity and employee well-being,” said Jason Hardin, chief revenue officer at Xevant. “Our e-book equips employers with the knowledge and strategies needed to implement cost-effective weight management solutions that improve employee health outcomes and reduce long-term health care expenses.” With the guide, employers can gain clarity on how to balance immediate costs with long-term benefits, ensuring a win-win scenario for both employees and the organization, Hardin said.