American Fork-based Domo, an AI-driven business data platform, has launched Domo MMM, an AI add-on for marketers that powers data measurement and is designed to help organizations understand which marketing investments are driving growth and which are not. Developed in collaboration with Stella Growth Intelligence, Domo MMM brings causal marketing measurement, scenario modeling and AI-guided recommendations directly into the flow of business decision-making. Domo said the platform differentiates between what is happening in marketing and why it is happening using AI and Bayesian modeling to isolate causal impact, quantify incremental lift and show how changes in spend will affect future revenue. “Marketing leaders are under pressure to defend spending with real financial evidence, not assumptions or correlations,” said Mark Boothe, chief marketing officer at Domo. “Domo MMM turns marketing measurement from a retrospective exercise into a living, decision-making system.”
Dental practice management systems provider Henry Schein One of American Fork has introduced AI-driven Image Verify. Image Verify is embedded in the firm’s Dentrix and Dentrix Ascend management platforms and aims to systematically eliminate friction points that lead to claim delays, denials and costly resubmissions. Image Verify evaluates clinical images in real time at capture. By alerting teams to blur, misalignment and incomplete coverage immediately, it helps prevent one of the most common and avoidable causes of claim denials: missing or low-quality imaging. “Every year, the industry loses billions of dollars to preventable denials — from incomplete documentation to missing images to manual errors that require costly rework,” said Dr. Ryan Hungate, chief clinical and strategy officer at Henry Schein One. “Image Verify is an important advancement, and it’s part of a bigger mission — to help eliminate errors before submission.”
Audience Town, a Logan-based marketing platform for homebuilders, has expanded its offerings with the addition of advertising solutions powered by real-time home mover intelligence. These ads help builders reach and convert in-market homebuyers, move inventory faster and stay visible as buyer behavior shifts. The ad program connects marketing analytics, market intelligence, CRM attribution and precision advertising in one system, built for measurable growth. “There’s been a real gap in the market,” said Ed Carey, CEO of Audience Town. “Builders have listings. They have search. But until now, there hasn’t been a company that runs advertising designed specifically to precisely reach in-market home buyers and reflect how they shop.” With advertising built specifically for them, homebuilders can now reach in-market homebuyers across multiple channels, including connected TV, digital display, streaming audio, geofencing, Meta retargeting and targeted direct mail for high-intent households.
American Fork-based ELB Learning, a workforce development and video training platform, has announced the launch of AI Roleplay, a new simulation tool that helps teams practice challenging, real-world conversations before they happen and helps manage mentor fatigue. AI Roleplay is a new feature within Rehearsal, ELB’s video practice and coaching platform, as a real-time practice engine with an AI avatar. Conversational role play helps prepare people in sales, customer service and leadership roles for situations where critical business outcomes depend on how a difficult conversation unfolds, the company said. “Traditional role play has always been one of the most effective ways to prepare teams for high-stakes conversations. But it can’t scale,” said Andrew Scivally, CEO of ELB Learning. “AI Roleplay brings that same practice model into a modern, AI-powered experience, so organizations can deliver realistic simulations aligned to their playbooks.”
Kodiak, a Park City company that produces protein-rich, whole-grain breakfast and snack products, has added No Sugar Added Homestyle Power Waffles to its lineup. Now available at select retailers, the new frozen breakfast food is made from 100 percent whole grains with 16 grams of protein per serving. “At Kodiak, we’re proud to continue to innovate and provide delicious products that empower our customers to tackle their day without compromise. The launch of our new Homestyle Power Waffle does just that,” said Sonali Dalvi, vice president and head of research and development at Kodiak. “Crafted with whole grains, packed with protein and made with no added sugar, we’ve blazed a new trail in the freezer aisle with a waffle that truly stands alone. Using high-quality, real ingredients is a standard our community has come to expect, and we’re excited to continue to deliver.”
Nearmap, a Lehi-based property intelligence platform specializing in high-resolution imagery, has introduced Nearmap Roof Assessment, a new AI-powered capability that allows teams to remotely evaluate roof condition across entire property portfolios using high-resolution aerial imagery and automated condition insights. Designed for commercial property owners; architecture, engineering, construction and operations firms; and government facility management teams, Roof Assessment replaces fragmented site visits and subjective reports with a centralized, visual system of record for roof health, helping organizations detect issues earlier, prioritize capital investments and standardize decision-making across distributed assets, the company said. “When you can view all the buildings and see and prioritize where you need to spend the money, this is perfect. Instead of having to inspect 150 buildings, we’ve been able to narrow it down to just 15,” said Anu Karunaratne, Nearmap’s asset management and systems manager.
Cricut Inc., a South Jordan-based craft technology company known for its vinyl cutting machines, has introduced a new line of heat presses for use in heat transfer processes for decorating clothing and other fabric products. The company said the new Cricut EasyPress SE line is designed to remove common pain points from the heat transfer process, delivering a simplified, friction-free pressing experience while maintaining quality and reliability.
Without the need for complex industrial equipment, home hobbyists can use the EasyPress SE in a number of processes, including iron-on, infusible ink, sublimation and direct-to-film transfer methods. EasyPress SE models include an insulated safety base to protect work surfaces and an auto-off feature for safety. The ceramic-coated heat plate delivers dry, edge-to-edge heat and reaches controlled temperatures of up to 400 degrees F.
The press comes in two sizes: 9 inches by 9 inches and 12 inches by 10 inches. The smaller model fits regular T-shirts, tote bags, youth apparel, home decor and more, while the larger press accommodates larger T-shirts, sweatshirts, blankets, pillows and projects that require bigger transfers. The user guide includes instructions for most processes and materials. Both models are designed to be lightweight, portable and easy to store.
The EasyPress SE is available in the U.S. and Canada at Michaels and at cricut.com in a variety of colors, with universal availability later this year. The smaller press is priced at $99 while the larger model sells for $119.