Park City-based exercise equipment and fitness content company iFIT has revamped its product lineup. The updates include new hardware, a redesigned operating system, an interactive AI Coach (currently in beta trial) and new outdoor content. The company is debuting over 40 different smart or smart-enabled products across its NordicTrack and ProForm home fitness brands.
The entire range of new products features “lightning-fast” new screens and processors, with highlights including iFIT’s new X24 Treadmill, an innovative treadmill designed specifically for incline training with up to a 40 percent incline; the immersive new X24 Bike which also features incline and decline; and significant updates to the NordicTrack 2450 Commercial Treadmill. All the new products come with a totally new iFIT software operating system.
“We are at a turning point in fitness as AI enables us to deliver truly personal experiences,” said iFIT CEO Kevin Duffy. “Our team has updated our entire hardware and software experience using best-in-class technology that delivers real results for every member.”
The AI-enabled hardware across the NordicTrack and ProForm lines supports iFIT’s proprietary SmartAdjust and ActivePulse technology to ensure a truly personalized workout without the guesswork, the company said. When members start any iFIT workout, their iFIT-enabled machine’s smart technology will automatically match the speed, incline and resistance of the iFIT content and trainer. SmartAdjust personalizes these workouts to a member’s individual fitness level so they can stay fully immersed in trainer-led workouts. ActivePulse takes that personalization even further as it uses members’ heart rate information to automatically adjust the workout to keep them in the right heart rate zone.
Limble, a provider of maintenance management systems and asset management software based in Lehi, has introduced the Limble Community, an online platform for maintenance professionals to network, collaborate and share insights. With features like a discussion board and resource library, the platform supports Limble’s ongoing efforts to elevate the maintenance profession and enable its practitioners to reach a new standard of excellence, the company said. “Community building is essential to everything we do at Limble,” said Bryan Christiansen, founder and CEO. “Across our countless conversations with maintenance professionals, we’ve often heard how much they value connecting with peers to discuss their experiences and share ideas. We’re excited to serve Limble customers and the maintenance community by establishing this new forum. “Conversations with the unsung heroes in maintenance are always helpful for refining our solution and our approach to customer service.”
Teeth whitening brand Opalescence, headquartered in South Jordan, has added Opal by Opalescence Whitening Mouthwash to its product line. The mouthwash joins the Opal brand toothpaste and prefilled whitening trays in the company’s Opal Brilliant Bundle, constituting a full dental care routine. Dr. Paula Palo, a dentist, periodontist and clinical advisor at Opal, said, “Thanks to Opal’s gentle, dye-free mouthwash formula, users can avoid alcohol-based ingredients in their mouthwash, which preserves their vital oral flora. The addition of hydrogen peroxide makes it an effective daily addition to Opal’s full lineup of teeth whitening products.” Opalescence products are available online without a dentist visit. Another dentist and advisor to Opalescence, Dr. Brigham Stoker, said, “Opal’s Whitening Mouthwash helps users reach their whitening goals, thanks to its alcohol-free peroxide formula that gently foams and whitens teeth by removing surface stains.”
Sandy’s Sunwest Bank, a banking technology and services provider, has announced the commercial launch of its Foreign Correspondent Surveillance System (FOCSS), a proprietary compliance software platform developed by Sunwest to monitor, analyze and screen cross-border transactions for correspondent banks. Sunwest has used the platform that combats global money laundering internally for almost 10 years. FOCSS delivers an extensive rules engine, integrations with international and domestic person matching databases, sophisticated tracking and an audit tool to equip banks to combat bad actors and organizations across international borders. “After more than a decade of effective internal use, Sunwest Bank has modernized the platform enabling it to be licensed to other international banks,” said Matt March, executive vice president and chief information officer at Sunwest Bank. “Today, I believe it is the strongest transaction monitoring and anti-money laundering platform available to banks.”
Filevine, a Salt Lake City-based legal technology provider, has announced the launch of Depo CoPilot, an AI-powered assistant that acts as a virtual second chair for attorneys during depositions. Depo CoPilot significantly enhances the effectiveness of legal professionals during depositions. The tool livestreams a transcript of the deposition and provides real-time AI-powered analysis, goal tracking and deposition support to attorneys while they are still in the room with the deponent and is designed to be accessible to attorneys of all practice areas and firm sizes. “The launch of Depo CoPilot exemplifies Filevine’s commitment to helping law firms run more efficiently and advance the legal field through technology,” said Filevine’s chief product officer, Michael Anderson. “By embracing cutting-edge AI, then pairing it with the foundational infrastructure of our platform, we’re elevating the abilities of attorneys and transforming the way legal work gets done.”
Sips Club, a Hurricane-based maker of health supplement drink powders, has introduced Protein Sips juice flavored drinks. “Protein Sips makes it easy for families to meet their daily nutritional needs,” said Sips Club cofounder and clinical laboratory scientist Katy Monson. “With one scoop for kids and two scoops for adults, everyone can enjoy the benefits of nine grams of protein, three grams of fiber and eight essential vitamins. It’s a delicious peach limeade flavor that kids will love and parents can feel good about.” Naturally sweetened with Stevia, Protein Sips contains no artificial dyes, contains protein and fiber and is enriched with eight vitamins: vitamin A, vitamin C, vitamin D, vitamin E, vitamin B6, vitamin B12, thiamine and riboflavin. Protein Sips is specially formulated using methylated folate for individuals with the MTHFR gene variation which hinders folate absorption.
Just in time for the November elections, Lehi-based fraud protection platform Attestiv has introduced a deepfake detection solution designed for individuals, influencers and businesses. Attestiv’s new solution is free (premium and enterprise versions are available) for viewers who want to determine whether a video is real or fake, or for victims of deepfake fraud to have a toolset to fight back. The product allows anyone to analyze videos or social links to videos for deepfake content. The Attestiv solution is powered by AI analysis that provides scoring and a breakdown of fake elements, pinpointing where they are found in each video. “With the relentless inundation of generative AI tools that can be used for fakery and deception, we are glad to help level the playing field with the launch of our free deepfake video detection platform,” said Attestiv founder and CEO Nicos Vekiarides.