Inside Real Estate, a Murray-based independent real estate software company serving more than 400,000 insurance agents, has launched HomeSearch AI, an advanced search and client engagement platform.
The platform is powered by ListAssist’s proprietary AI technology and Inside Real Estate’s real estate database. ListAssist was recently acquired by Inside Real Estate.
HomeSearch AI leverages natural language search, image recognition and other AI technology, helping agents reengage their entire database, ultimately closing more deals, the company said. In addition to ListAssist, the new software uses elements from BoomTown’s search alert software and BoldTrail, Inside Real Estate’s lead generation, marketing automation and client relationship management software.
“AI is everywhere right now. It’s the headline, the feature, the buzzword. But AI tech needs to deliver more than buzz — it has to deliver results,” said Joe Skousen, CEO of Inside Real Estate. “HomeSearch AI is smarter, faster and purpose-built to help agents and clients connect in ways the market has never seen before.”
HomeSearch AI’s natural language engine allows homebuyers to search exactly like they talk, in a conversation-style request, such as, “Show me Craftsman-style homes in the Riverside neighborhood under $600,000” or “I want granite countertops, a single car garage, near coffee shops.”
“The system just gets it. It’s powered by natural language processing, MLS data and computer vision — and the results actually reflect what the client meant, whether complex or simple” said Skousen.
Supplement and wellness solutions company Shed, based in Salt Lake City, has introduced its new Genetic Testing Kits, designed to help individuals understand how their bodies respond to nutrition, fitness, sleep, stress and other health factors. The kits are available in four targeted options: total wellness, nutrition/fitness, nutrition and fitness. The results of DNA analysis from the kits provide personalized insights and actionable recommendations for fueling smarter, training effectively and supporting long-term health, Shed said. “Personalized wellness is the future,” said Morley Baker, CEO of Shed. “Our genetic testing kits turn raw DNA data into a roadmap for better health, helping people align their habits with their unique biology." Each kit includes an at-home cheek swab and prepaid mailer. Once returned, the kit is analyzed for specific parts of the user’s DNA to deliver a comprehensive digital report within two to four weeks.
Camp Chef, an outdoor cooking gear company headquartered in Cache County’s Hyde Park and a Revelyst brand, has introduced its Gridiron Gameday flattop grills. The introduction is in conjunction with the company’s “Flatout Flavor” campaign, in partnership with celebrity chef and restaurateur Guy Fieri and launched in time for the fall football tailgate season. Fieri has long used Camp Chef products and has been an unofficial brand ambassador for years, the company said. Camp Chef’s Gridiron series includes the Gridiron Gameday, Gridiron 36 and the Gridiron Pro, with features like “Flamethrower” ignition, even heat distribution and easy cleanup. “Guy brings Flavortown to the tailgate,” said Jordan Judd, president of Revelyst Outdoor Performance, the division that operates Camp Chef and the company’s other outdoor brands. “His enthusiasm for cooking outdoors aligns perfectly with our mission to make outdoor cooking accessible and enjoyable for everyone.”
Park City-based InteLogix, a provider of customer experience and accounts receivable management software, has launched LogixGuard MSSP, a managed security service provider offering that sets companies up to effectively protect their digital environment through AI-powered monitoring, threat detection and compliance support. The company said the platform, developed in-house by InteLogix’s internal security team, will help companies prepare for the thousands of cyber threats that slip under the radar every day. “LogixGuard is the result of a deliberate, internal cybersecurity transformation where we have built a modern, worldclass security infrastructure and cultural mindset from scratch,” said Dan Carbonnell, vice president and chief information security officer at InteLogix. “Now, through LogixGuard MSSP, any organization can leverage that same caliber of field-tested protection and strategic expertise to confidently navigate the complex digital-threat landscape without the need to rebuild their own security infrastructure from the ground up.”
Salt Lake City visitor intelligence company Zartico has announced the debut of its Location Intelligence Spatial Archive (LI Spatial Archive), a tourism industry platform offering visitor behavior insights for destinations, resorts, attractions, arenas and agencies built on actual visitor movement and spending. The service offers a complete, end-to-end view of the consumer experience, from inspiration and ad exposure to arrival, stay, movement and spending. While digital commerce has long benefited from click-and-conversion tracking, understanding realworld visitor behavior has remained a challenge until now, Zartico said. LI Spatial Archive bridges that gap, delivering real-time, census-level intelligence without modeling, bias or data blind spots. “This isn’t just another dashboard,” said Sarah Lehman, CEO of Zartico. “It’s the missing intelligence layer for the place-based economy, finally connecting digital intent with physical action and showing the true impact of every strategy, dollar and decision.”
Boostly, A Lehi-based marketing platform purpose-built for restaurants, has been awarded a U.S. patent for its proprietary technology that enables restaurants to collect, organize and ctivate customer data from platforms like point-of-sale systems and online ordering providers, to power smarter, more personalized messaging. The innovation allows Boostly clients to collect guest data (phone numbers, order history, visit frequency, etc.); automatically invite guests to opt into marketing campaigns; confirm and honor opt-in consent; group customers based on shared behaviors or preferences; and send timely, relevant short message service messages that drive repeat orders. “This patent marks a major milestone not just for Boostly, but for restaurant marketing as a whole,” said Shane Murphy, CEO of Boostly. “We’ve built a system that unlocks the full potential of a restaurant’s guest data. It’s about empowering operators with tools that were previously only available to massive enterprise brands.”
TruGolf Holdings Inc., a golf technology and golf game simulator company based in Salt Lake City, has announced that its new LaunchBox portable launch monitor is now available lobally. The sleek, camera-based launch monitor is compatible with PC and iOS devices and utilizes advanced hyperspeed camera technology to measure ball data off the club head both inside and outdoors. “LaunchBox offers tour-level precision in a portable package that is truly affordable for everyday golfers,” said Doug Bybee, chief revenue officer at TruGolf. “Whether you’re a weekend warrior trying to drop a few strokes or an elite player working on shot consistency, LaunchBox gives you the tools the pros rely on — without breaking the bank. We are thrilled to introduce this product and its features to all markets around the world.” LaunchBox gives golfers features like club-fitting, virtual golf course play and broadcast-quality commentary.