Inside Real Estate, a Murray-based real estate software company with 400,000 clients nationwide, has acquired BoomTown, a real estate sales and marketing automation platform. Based in Charleston, South Carolina, Boomtown serves more than 100,000 real estate professionals.
Inside Real Estate said “this combination creates an industry- leading provider of residential real estate software and services, across product and customer segments. In addition to exceptional product innovation, Inside Real Estate will now deliver even higher value through top-shelf client support and services, and one of the largest and most engaged communities of top-producing real estate professionals.”
Inside Real Estate’s Joe Skousen will continue as CEO, leading the executive teams from both Inside Real Estate and BoomTown, including Nick Macey as president and Grier Allen of BoomTown as chief strategy officer. The combination of the two companies will maintain offices in Murray, Charleston and Carlsbad, California, with employees located throughout the U.S.
“I’m thrilled to welcome BoomTown to the Inside Real Estate family,” said Skousen. “I commend Grier and the BoomTown team for what they have built and accomplished with their clients over the past 15 years. Our companies share a common DNA that is focused on driving real results for every client, every day. Together, we will deliver an unmatched experience for every user from single agents, to top-performing teams and mega teams, to robust national enterprise brands. Our No. 1 job is being a tech partner to our clients; this combination reinforces that commitment.”
“This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers,” said Macey. “Our passionate, capable team is committed to leading the market with the features, products and solutions that drive agent, team, brokerage and enterprise brand success.”
“This is the first day of an exciting new chapter for BoomTown and our clients,” said Allen. “Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world-class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients’ growth and success.”