Modere, a producer and marketer of dietary supplements and household and personal-care products, has announced that Asma Ishaq, president of the company’s Collagen Sciences division and its chief industry relations officer, will become CEO of the company. She succeeds Robert S. Conlee, who will be chairman of the board of the Springville-based firm.
Ishaq has significant experience in skincare and nutritional supplement manufacturing, product development and formulation across multiple distribution channels. She has served the direct-selling channel on the Direct Selling Association board of directors, the nutrition industry as a committee member on the Council of Responsible Nutrition and the personal care industry as an advisory panel member of the International Fragrance Association of North America. Ishaq has also spoken at dozens of conferences and appeared on TV and radio programs. She earned her B.A. from the University of California, Berkeley, and, as a Ben F. Love scholar, received a dual MBA in finance and marketing from Rice University.
As a co-founder of Jusuru International Inc. in 2009, Ishaq led the company through its acquisition by Modere in February 2017. Modere was founded as Neways in 1987 and currently employs about 150.
“Asma is a proven entrepreneur who brings a tremendous amount of experience and best practices to our company,” said James Zenni, president and CEO of Modere stakeholder Z Capital Partners and a member of Modere’s board. “She has significantly influenced our organization in a short period of time and I know that she will build upon what the Modere team has accomplished to lead our company through its next phase of growth.”
“I am honored to take the company’s helm and follow in the footsteps of Robert, with whom I have worked closely during my time at Modere,” said Ishaq. “After experiencing double- and triple-digit growth rates in 2017 across our large markets including the United States, Canada, Australia and Europe, we will focus our resources on driving innovation, maintaining an unsurpassed level of excellence and continuing to set award-winning industry standards with our science-based, clean label products. I look forward to serving our internal and external teams in this new capacity and continuing Modere's growth.”
“Under Asma’s leadership, Modere is well-positioned to achieve our strategic growth plans,” said Conlee. “I look forward to continuing to contribute to Modere’s future success and its efforts in providing opportunities and health benefits for thousands of people as chairman.”