ASEA, a Pleasant Grove-based health and wellness products direct-selling company, has announced the appointment of Jarom Webb as its new CEO, replacing Scott Aldred, who is retiring. Webb was one of the founders of ASEA in 2009, serving as president from 2012 to 2021 and most recently as vice chairman of the board.
“I am honored to take on this role and build on the strong foundation Scott has established,” said Webb. “I am excited to work alongside our dedicated team and continue empowering our associates and customers.”
Aldred has been with ASEA for 13 years, the past year as CEO.
“Aldred’s visionary guidance has transformed ASEA into a leader in the health and wellness industry,” the company said in a statement. “His commitment to excellence and dedication to our mission have profoundly impacted both our company and our employees.”
“On behalf of the entire ASEA family, we thank Scott and wish him all the best in his retirement years,” said ASEA founder and chair Tyler Norton. “His many contributions will certainly leave a lasting impact, and he will be missed.”
“It has been an incredible journey and I am proud of what we have accomplished together,” said Aldred. “I am confident that Jarom will lead ASEA to new heights and I look forward to seeing all the amazing things ahead.”