Jazz deal marks Stanley’s first-ever professional sports team partnership
The Utah Jazz have announced a multi-year agreement with Stanley, the wildly popular Seattle-based food and drinkware company, that marks the brand’s first-ever collaboration with a professional sports franchise. The partnership will bring Jazz fans access to exclusive co-branded Stanley products, including thermal beverage cups with the brands of both entities.
“We are incredibly excited to announce this multi-year partnership with Stanley, a brand deeply rooted in innovation and with a strong tie to the heart of Utah,” said Chris Barney, chief commercial officer of the Jazz. “Teaming up with Stanley was an obvious choice. This partnership will create lasting impact and value for devoted Jazz fans and local communities as we introduce exclusive merchandise, engaging content, and impactful sustainability initiatives through our collaboration.”
Initially, the Jazz and Stanley have released a limited number of Utah Jazz x Stanley Quencher H2.0 FlowState Tumblers and IceFlow Flip Straw Tumblers that are available exclusively at the Utah Jazz Team Store inside Delta Center.
In collective support of the community, for every steal that Utah Jazz players achieve in each game throughout the 2023-24 NBA season, the Utah Jazz and Stanley, through the Stanley Stainless Steals program, will each donate $19.13 — an amount chosen to honor Stanley's founding year — to the Wasatch Community Gardens, a local nonprofit that supports the Salt Lake community by empowering residents to grow and eat nutritious foods.
“An exciting part of our partnership with the Jazz is that two teams with very rich, storied legacies are coming together to delight — and hydrate — the best fans in the NBA,” said Matt Navarro, senior vice president of global commerce at Stanley. “Together, we’ll create memorable moments for Jazz and Stanley fans. When fans choose Stanley products, they are sparing our landfills from waste and cutting down on single-use plastics. We are thrilled to team up with the Jazz to help create a more sustainable gameday experience.”
Drinkware manufacturer Stanley has been selling thermal bottles for most of 110 years. In 2020 the company caught a wave of popularity and its $70 million business grew 10-fold overnight as its product popularity grew among younger generations, women and celebrities. The company’s sales exceeded $750 million in 2023, according to industry reports.