Integrity Marketing Group LLC, the nation’s largest independent distributor of life and health insurance products, has acquired Draper-based Kellogg Insurance Marketing, a leading insurance marketing organization. As part of the transaction, Kevin Owens, president of Kellogg Insurance, will become a managing partner in Integrity. Financial terms of the transaction were not disclosed.
Kellogg Insurance founder Ron Kellogg joined the insurance industry in 1968 and spent his career serving the senior market. With a passion for recruiting and connecting with agents, he founded Kellogg Insurance in 1980. Today, Kellogg Insurance distributes health, life and Medicare insurance products through its network of thousands of agents across all 50 states.
“For years, we’ve been impressed with the way Kellogg Insurance conducts business,” said Bryan Adams, co-founder and CEO of Integrity. “Ron Kellogg was a true industry icon who lived the same core values Integrity was founded on — integrity, family, service, respect and partnership — values that are exemplified now through Kevin’s leadership. When we combine their heritage with Integrity’s passion for serving agents and improving the overall insurance experience, we see an incredibly exciting future together. We are honored to have Kevin and his team beside us as we impact the industry going forward.”
“Kellogg Insurance brings a proud history that is important to preserve and protect,” said Owens. “We honor Ron’s legacy by choosing Integrity’s best-in-class technology and extensive resources to move us into the future. The list of industry legends that Integrity has assembled is incredible and we didn’t want to miss our chance to become part of it. By working together with Integrity, we’ll better serve our clients, agents and partners and do things together that we never thought possible.”
As a part of Integrity, the Kellogg Insurance team will gain access to a vast array of resources to achieve long-term growth, Owens said. These include Integrity’s proprietary quoting and enrollment technology, data and analytics tools, product development and exclusive MedicareCENTER platform.
“Partnership was extremely important to Ron and I know he’d be thrilled that all our employees who have been like family to us are now also our partners,” said Owens. “In this partnership, everybody wins — and that makes the opportunities we have together truly endless.”