Salt Lake City-based 4Life, a nutritional supplement developer and manufacturer with offices in 24 markets worldwide, has named Danny Lee as the company’s new president and CEO. Steve Tew, who has served as president since 2004 and CEO since 2014, has been appointed vice chairman of the board of the direct sales company.
Lee began at 4Life in 2008 as chief operating officer. In 2015, he assumed the role of chief marketing officer and has helped improve 4Life Transfer Factor brand quality and manufacturing, executive marketing initiatives and customer service practices, the company said in a release.
Prior to 4Life, Lee worked at Overstock.com as senior vice president of merchandising as well as vice president of finance and as controller. Lee graduated magna cum laude from the University of Utah with dual degrees in accounting and finance. Lee and his wife, Tara, have five children.
“I have the utmost confidence in passing the responsibility of this office to Danny, whom I’ve known and worked with closely for many years,” said Tew. “He has continually demonstrated tremendous leadership skills and is one of the most talented individuals I have ever known. Danny is the right person to continue leading 4Life in its mission of ‘Together, building people.’”
In addition to other chief executive responsibilities, Lee will strategize new and innovative ways to promote the growth of distributors around the world and continue the company’s support for its hundreds of thousands of distributors and customers.
“Steve has many talents and great abilities,” said David Lisonbee, founder and chairman of the board. “Bianca and I are immeasurably grateful to Steve for his many years of dedicated service to the company, our employees and our distributors. We are thrilled that 4Life will continue to be blessed by Steve’s keen insights and business acumen in his new role as vice chairman of the board. We are also confident that Danny will continue 4Life’s tradition of leadership and ensure our ongoing prominence in the areas of science, success and service.”