Lehi-based e-commerce company Pattern unveils 10-year growth plans

Brice Wallace 

Pattern plans to continue its pattern of growth.

Lehi-based e-commerce company Pattern Inc. will grow its Lehi-based global headquarters by more than 500 employees over the next decade and invest nearly $26 million in that expansion.

The announcement followed the company being awarded a state tax credit incentive of up to $2.9 million to make the project a reality.

“Utah continues to be a key component in our long-term growth strategy,” David Wright, co-founder and CEO, said in a prepared statement. “We love the incredible talent pool, vibrant business climate and world-class outdoor entertainment in the Beehive State. We can’t think of a better place for our global headquarters and look forward to another decade of growth.”

Launched under the name iServe in 2013 and rebranded as Pattern in 2018, the company is focused on global e-commerce and marketplace acceleration, helping consumer brands grow their online sales with technology and services, including direct-to-consumer websites, online marketplaces and other digital channels. The brands include Bosch, Nestlé, Stance, Tumi and Panasonic, and the marketplaces include Amazon, Walmart.com, Target.com, eBay, Tmall, JD and Mercado Libre. Pattern partners with its clients by assuming responsibility for their marketplace presence and monitors and reports critical metrics.

Pattern’s activities take place in more than 60 countries. It now has more than 1,400 employees across 22 worldwide locations. The company was boosted by raising $53 million in a Series A funding round in 2010 and a $225 million Series B round in 2021. Pattern surpassed $1 billion in sales in 2022.

Dallin Hatch, the company’s head of global communications, told the Governor’s Office of Economic Opportunity board that Pattern has “a lot of really great jobs” in Lehi.

“We believe very strongly in an in-person workplace environment. That’s why we actually increased our investment in our current office space in Lehi, and we plan to do so with this project. … We’re just happy to be located in Utah and look forward to continuing to grow our company in an outsized way here in Utah as we move forward,” he said.

“This is an amazing company,” board Chairman Carine Clark said. “Ten years. I didn’t realize they were here that long.”

The incentive from the GOEO board is tied to the creation of 510 high-paying jobs over the next decade. Those jobs are projected to pay an average of $107,867. New wages over 10 years total $34.3 million, and new state tax revenue during that time is projected to be $14.5 million.

“The global expansion Pattern has achieved since its beginnings here in Utah is remarkable, and we’re pleased about the addition of hundreds of new jobs to its home base,” Ryan Starks, GOEO executive director, said in a prepared statement. “Pattern continues to set the standard for market leadership and showcases the potential our Utah companies have in creating a positive impact on both the local and global economies.”

Scott Cuthbertson, president and CEO of the Economic Development Corporation of Utah, praised the Pattern expansion.

“Approximately one-third of EDCUtah’s active projects are Utah companies looking for their next business location, and it’s great to see another homegrown tech company stay and grow in Silicon Slopes,” Cuthbertson said. “Pattern is a market leader for global e-commerce and marketplace acceleration, and its expansion is a great win for Lehi and the surrounding community.”

“Pattern exemplifies the type of technology company that Silicon Slopes is named for in the heart of Lehi,” said Marlin Eldred, economic development director at Lehi City. “As a global leader in e-commerce, Pattern is changing the way companies are doing business. This exemplifies the entrepreneurial spirit that the Utah technology sector is built on. Lehi City as a partner is excited to see the Governor’s Office of Economic Opportunity incentivize Pattern to expand and stay in our city.”

Citing their ties to the company, Jesse Turley, chairman of the GOEO incentives committee, and board member Tanner Ainge abstained from discussing and voting on the incentive.

GOEO does not provide upfront cash incentives. Each year that an incentivized company meets the obligations in its contract with the state, it will qualify to receive a portion of the new, additional state taxes the company paid to the state.