Lehi-based Giant Ideas adds two gym companies to its Legends Boxing brand

Giant Ideas LLC, the Lehi-based parent firm of the Legends Boxing fitness brand, has acquired Mayweather Boxing & Fitness, a Los Angeles gym operator co-founded by boxing legend Floyd Mayweather, and KickHouse, a kickboxing studio based in Park Ridge, Illinois. 

Giant Ideas will fold the acquired companies into its Legends Boxing brand, giving the company 70 studios under management and creating what CEO Rob Scott calls the largest skill-based fitness network in the industry. 

But Scott says his company is steering clear of the breakneck expansion strategies that have fueled — and sometimes sunk — other franchise systems, instead focusing on “operational excellence and franchisee success over new unit sales.”

“The mission isn’t just to grow; it’s to build something unshakable,” Scott said. “We’re building a system that lasts — one that works for our members, our coaches and, most importantly, our franchise partners.”

Financial terms of the deal were not disclosed.

For Mayweather Boxing & Fitness, the deal comes amid a period of turbulence. In June, Business Insider reported that dozens of Mayweather locations had closed nationwide over the past two years and that four franchisees have filed lawsuits against the company, Mayweather and its co-founders.

While Legends Boxing, Mayweather Boxing & Fitness and KickHouse will keep their distinct brand identities and member experiences, Giant Ideas said it will unify back-end operations. Plans include upgraded franchisee dashboards, a revamped retail and apparel strategy, enhanced coach development and certification, skills-focused studio activations and streamlined app integrations to track member progress, according to Scott.

Amid a frenzy of acquisitions and mergers in the fitness industry, Scott said he believes the current franchise model is broken — too focused on acquisition, not enough on outcomes.

“Too many systems grow by selling the dream instead of delivering results,” said Scott. “We’re flipping the script. Our energy is focused on helping the people who already believed in us — by developing better products, smarter technology, stronger operations, and surrounding them with rockstar-level support.”