Lehi direct marketer Zija Int'l. bought by Arizona's Isagenix
Isagenix International has acquired Lehi-based nutrition supplement company Zija International. Founded in 2005, Zija direct-markets products in the health, wellness and beauty sectors. The company employs about 350 in its formulation, manufacturing and business operations.
Isagenix markets systems for weight loss, physical performance, well-being, personal care and beauty as well as a financial stability package, also through the direct sales model. It was founded in 2002 in Gilbert Arizona and reached $1 billion in sales in 2018.
“We are pleased to welcome Zija to the Isagenix family,” said Jim Coover, Isagenix co-founder and chairman. “Our companies share common cultures and goals, and we look forward to the positive impact this acquisition will have for all parties.”
When the acquisition is completed, Zija distributors will become part of the Isagenix network, which consists of more than 500,000 members in 14 markets globally. “This addition will help strengthen Isagenix by expanding its associate and customer base, enhancing its plant-based product portfolio and reinforcing its global footprint,” the company said.
“This comes at a promising time for both Zija and Isagenix,” said Travis Ogden, Isagenix CEO. “It brings great synergies to both companies and in joining forces, our aligned missions to impact world health will be stronger than ever.”