Fusion, a business process outsourcing company based in Canton, Ohio, has acquired Boomsourcing, a Lehi-based outsourcing solution provider serving the U.S., Mexico and the Philippines. Boomsourcing is now a part of Fusion Group.
Boomsourcing was founded in 2007 and has five locations across the globe. “As the newest addition to Fusion Group, Boomsourcing will contribute to Fusion’s growth both in terms of global footprint and capabilities,” a fusion statement said. “With this acquisition, Fusion aims to strengthen its lead generation, sales program offerings and other white-glove services in the US market.
Pankaj Dhanuka, CEO of Fusion Group Co., said, “With the acquisition, we will be able to leverage Boomsourcing’s service offerings and soundboard technology to enhance the success of our company’s outreach. Fusion will help the existing clients of Boomsourcing grow their business and deliver better CX (customer experience) to their customers using our global presence, extensive resources, talent pool and industry experience. In other words, it’s a win-win for all.”
Dhanuka said Fusion plans to extend its global footprint and strengthen its presence in North America and the Philippines with this acquisition. It will also help Fusion realize its vision to become the pioneer of change in the shared services industry through superior customer service delivery, growth-oriented business association and technical innovation, he said.
Fusion has offered voice and non-voice customer engagement and data marketing services since 1989. With 25 locations in 12 countries, the company has over 10,000 employees.